Writing for the web is in an entirely different world than what you are academically used to.  No more boring, detail-loaded first sentences.  Flip your writing on its ear! Good online writing utilizes a “reverse-funnel,” or top-down approach.  Start with the meat of your story, and then flesh it out as you go along. Writing Journalistically – and for Web Content  

How to write “Journalistically”… Flip it!

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~ by The Gallery Goddess on December 8, 2011.

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